Computer Virus Removal EMERGENCIES NO EXTRA CHARGE Panic Popups Porn Spam Computer runs slowly or freezes Is your computer running as fast as when you first brought it home? A general clean up gets it running faster. Removing viruses, infections, spyware, trojans and adware. Hate VISTA? I can reinstall windows xp! Have VISTA and want to move to Windows 7? I'll be your advisor... Upgrade RAM, larger hard drive, dvd burner? Hardware upgrades available. www.schiffkey.com www.oilsyn.com

Wednesday, November 07, 2012

Article: Internet Presence - announce yourself/your company to the world.

Article: Internet Presence - announce yourself/your company to the world.


We all know that a business card is limited to personal contacts. But we can’t meet everyone!

That’s why there is advertising: The usual routes are yellow pages, newspapers and flyers.



Today, I will discuss: websites, email, classifieds, search engines and social networking

(1) Web Pages / Web Site:

[If you have a web site, skip to the next section]

You may think a web site isn’t necessary for your business. The common misconception is that a web site is seen all over the world, but is useless if your customers are local. Leave that choice to the people searching the web! The purpose of a web site is for your business to be found! At its most basic element, a web site is a business card; it is “who you are” and “what you do”. Think of it this way: Instead of handing out a business card per person you meet, a web site is a business card for anyone that finds you! Web sites are “hosted”. The pages reside on computers on the internet. I can create a template web site and host the site for $160.00. This is cheaper than most business cards, and lasts the entire year!

(2) Web Sites for franchisees, employees and individuals.

Want to get more business … as if you were handing out your business card to a lot of people? How about a generic web site – that tells people what you do, and gets them to contact you? Here is an example: You sell Life Insurance for a large known company. But you need more leads. You can’t list the company’s name. Well, just like when you hand out business cards, you usually don’t start with that company name anyway! So, a web site that tells people about you, your contact information, your services and knowledge level is perfect as an introduction. When they pick up the phone and call you, you follow through, just as you would when you hand out that business card. Web sites cost $160.00, and include about 4 web pages (home page, contact, about, services).

(3) Email – personalized without quotas!

Nothing looks as unprofessional as a hotmail, gmail or yahoo email account! On the other hand, an email like Jerrold@schiffkey.com says everything! It gives people your web site (in this case schiffkey.com). It tells people your name, your services or products. It looks really professional. And of course, it is accessible using programs such as Microsoft Outlook, or on the net using a browser (say Internet Explorer, then it is called ‘webmail’). Cost? Your unlimited emails are free with your web site hosting $160.00

(4) Search Engines.

If your web site is designed properly, it will have words that can be picked up by search engines, and your site will be found. Trouble is, this takes time to propagate your web site to be noticed. An active campaign is necessary to help speed things up! If you have a big budget, you can try pay per click. But, if you are like most of us, a slower and cheaper approach is necessary. I have developed an approach that will feed into the search engines, and no matter how they change their algorithms, keep you listed towards the top page for years to come. “Search Engine Optimization” and marketing: I charge $495.00 which is a flat fee. It takes about three months for the tougher web sites. May Mei Garden (google Apopka Chinese Food) took only a week to get to page one. Each business is different, and so are the results!

(5) Social Networking

Now, this is something I bet you think you can do on your own. And be and large, you are correct. But you still need steering in the right direction. What to post. What NOT to post. How to stay out of trouble. The Spin Doctor approach. Advertising do’s and don’ts. While some companies will sell only Social Networking as a standalone package, I’ve included it in (4) Search Engines, above. You’ll see that this is labor intensive, and takes more than one person, per day, to tackle this beast!

Thursday, June 14, 2012

Lake and Luxury Real Estate, Windermere, Florida

Lake and Luxury Real Estate, Windermere, Florida http://www.lakeandluxuryrealestate.com/ Wayne Weger “I believe that people do business with a sales person that they like, trust and in whom they have confidence.” I have hundreds of satisfied clients, many of whom have used my services multiple times and have given me many referrals. This fact confirms to me that the way I conduct my real estate business is the right way.” If you are looking for a knowledgeable and professional Realtor who is likable, trustworthy and dependable, then I invite you to contact me. Lake and Luxury Real Estate is a site designed to acquaint you with the benefits of living in Keene’s Pointe as well as the homes and lots that are currently for sale within the community. The site is also designed to acquaint you with Wayne Weger, a real estate sales person who has worked exclusively in this community for more than eight years. Keene’s Pointe is a luxury private golf community located near Windermere, Florida, a small affluent town on the outskirts of Orlando. The community consists of more than 1,000 acres of land which are bordered by the Butler Chain of Lakes, Lake Burden and the 400 acre Tibet Butler Preserve. There are currently about 900 completed homes in the community, around 20 more under construction and approximately 80 available home sites. Resale homes in Keene’s Pointe range from about $400,000 to around $4,000,000 and everything in between. Home and lot packages for new homes start around $700,000 and some of the nicest lots are still available. windermere, florida, lake, luxury, real, estate, real estate, realtor, florida, orlando, lake burden, keene, pointe, keene pointe, lots, castlecooke, golf, gated, Butler Chain, Disney, Central Fla, custom homes,Wayne Weger, Windermere Florida Homes, Gated communities in Orlando, luxury real estate agents, luxury orlando real estate, Orlando homes for sale, Windermere homes for sale, real estate agents Orlando, Windermere FL real estate, gated golf community, Orlando luxury homes, Orlando luxury vaction homes, vacation homes orlando, vacation homes Orlando Disney, new home construction orlando, custom home builders orlando, jack nicklaus golf course, florida golf community, orlando luxury real estate, luxury homes for sale orlando, luxury gated communities in florida Posted by Jerrold Schiff www.schiffkey.com

Sunday, May 13, 2012

Virus Stats

Virus Stats
By Jerrold Schiff
http://www.schiffkey.com
Serving the local Apopka/Orlando/Sanford area.
Serving the internet population within USA and Canada

Virus Stats: The average person takes 2-3 days in attempting to get rid of a virus.

Virus Stats: Programs like Norton, Mcafee, Computer Associates and Kaspersky are virtually useless against major viruses and rootkits.

Virus Stats: Before calling a computer repair technician, most computers sit idle for 2 days and up to 2 months !

Virus Stats: Most people try their friend, neighbour, kid next door, co-worker or anyone else before they have to pay a professional.

Virus Stats: In after taking hours or days to attempt to get rid of a virus, they still expect a computer expert to fix their computer within 5 minutes (some actually give us 60 minutes) !

Virus Stats: People will only call a computer expert if they can not get online. You would think they would call if: the computer is slow, laden with popups, doing strange things, making noises, playing music, strange web pages show up instead of normal ones.....

Virus Stats: Husbands are relieved to know that "going to porn sites" did not cause the virus. Truth? Porn site will NOT shut down internet access - as they get paid by the minute. But that's not to say that some porn sites will install trackers and keyloggers as well as programs to steal your identity and credit cards.

Friday, May 11, 2012

Questions: jokes, puns, worse

For help with your computer, seach engine advertising or even buying sythetic oil: http://www.schiffkey.com and http://www.oilsyn.com

Questions:

Can you cry under water?

How important does a person have to be before they are considered assassinated instead of just murdered?

Why do you have to 'put your two cents in'... But it's only a 'penny for your thoughts'? Where's that extra penny going to?

Once you're in heaven, do you get stuck wearing the clothes you were buried in for eternity?

Why does a round pizza come in a square box?

What disease did cured ham actually have?

How is it that we put man on the moon before we figured out it would be a good idea to put wheels on luggage?

Why is it that people say they 'slept like a baby' when babies wake up like every two hours?

Why are you IN a movie, but you're ON TV?

Why do people pay to go up tall buildings and then put money in binoculars to look at things on the ground?

Why do doctors leave the room while you change? They're going to see you naked anyway..

Why is 'bra' singular and 'panties' plural?

Why do toasters always have a setting that burns the toast to a horrible crisp, which no decent human being would eat?

If Jimmy cracks corn and no one cares, why is there a stupid song about him?

If the professor on Gilligan's Island can make a radio out of a coconut, why can't he fix a hole in a boat?

Why does Goofy stand erect while Pluto remains on all fours? They're both dogs!

If Wile E. Coyote had enough money to buy all that ACME crap, why didn't he just buy dinner?

If corn oil is made from corn, and vegetable oil is made from vegetables, what is baby oil made from?

If electricity comes from electrons, does morality come from morons?

Does the Alphabet song and Twinkle, Twinkle Little Star have the same tune?

Why did you just try singing the two songs above?

Why do they call it an asteroid when it's outside the hemisphere, but call it a hemorrhoid when it's in your butt?

Did you ever notice that when you blow in a dog's face, he gets mad at you, but when you take him for a car ride, he sticks his head out the window?

Why doesn't Tarzan have a beard?

Why does Superman stop bullets with his chest, but ducks when you throw a revolver at him?

Why do Kamikaze pilots wear helmets?

Whose idea was it to put an 'S' in the word 'lisp'?

Why is it that no matter what color bubble bath you use the bubbles are always white?

Is there ever a day that mattresses are not on sale?

Why is it that no plastic bag will open from the end on your first try?

How do those dead bugs get into those enclosed light fixtures?

In winter why do we try to keep the house as warm as it was in summer when we complained about the heat?

How come you never hear father-in-law jokes?

The statistics on sanity is that one out of every four persons are suffering from some sort of mental illness. Think of your three best friends -- if they're okay, then it's you.

Monday, May 07, 2012

PHISHING --- Top Down Explained Series

PHISHING --- Top Down Explained Series
--- By Jerrold Schiff, http://www.schiffkey.com

Phishing: An attempt to gain personal/financial information.

Usually through EMAIL, but can be applied to internet WEBSITES

What you see: "Click here to proceed"

Example in full text may be:
"Your account has been compromised; please go to YOURBANK.COM to fix this problem"

How it works:

The DISPLAYED NAME differs then the redirecting code

< a href = "http://www.pornsite.com">YOURBANK.COM< / a >
....................1....................................................2
Part 2 - is the displayed text of a hyperlink
Part 1 - is the actual target of the hyperlink
How to combat:

In some cases, HOVERING THE MOUSE over the text will display the link (usually in the bottom left corner of your screen).
In other cases, SHOW SOURCE will let you see the actual source code (html text).

If you are looking at an email, try to accept TEXT ONLY (which will show "href").
If you are seeing html, you will not see the targeted web site.

Jerrold Schiff
http://www.schiffkey.com
Schiffkey Consultants Inc.
Seach Engine Optimization. Web Sites. Computer Virus Removal
407-772-2081

Friday, May 04, 2012

Silicon Heaven (Paraphrased by Jerrold Schiff)

Silicon Heaven (Paraphrased by Jerrold Schiff)

Ever wonder if Computers were like People, would there be a Silicon Heaven when they die?

That’s a theological stretch! Or is it?

There are five main components to a computer, each can be compared to the human body, and each could fail catastrophically.

RAM or random access memory – is like short term memory – or words on the tip of the tongue.

The Hard Drive – is more like long term memory – where you store pictures, documents and emails.

The CPU chip is like the brain and does all the thinking.

The Power Supply is like the blood of the body – without it, there is no movement, no thought.

And the Motherboard – is the body – which ties everything together and keeps communication strong.

What attacks a computer?

Electrical storms, old age, and viruses from outside sources like the internet.

Some parts – whether in us or in a computer, are replaceable.

And viruses, like bad thoughts or deeds, can be stopped or “fixed”.

So, is there a Silicon Heaven?

Maybe, and only if your computer is very very good!

Tuesday, April 17, 2012

Why pay retail when you can get the discounted wholesale price?

Why pay retai

l when you can get the discounted wholesale price?

$15 signs you up as an AMSOIL dealer.
Which lets you buy at wholesale prices !

You must sign up under an existing AMSOIL dealer - I recommend me !!!

http://www.oilsysn.com

SIGN UP NOW
Get your savings the next day !

And save even more money if you live in a city with a warehouse (like Orlando), because you can save shipping by picking up the product!

Jerrold
407-772-2081
http://www.oilsysn.com

oil, amsoil, synthetic, ship, orlando, motor, transmission, apopka, fl, 32814

Wednesday, March 28, 2012

Where and How to Buy Synthetic AMSOIL Products (Orlando, USA and Canada)

Where and How to Buy Synthetic AMSOIL Products (Orlando, USA and Canada)

http://www.oilsyn.com/warehouse.php
407-772-2081 Call and I will walk you thru the enrollment process!
Sign up to become an Independent AMSOIL Dealer and get wholesale prices.

Buying AMSOIL is one of the best things you can do for your car, truck, watercraft, boat, motor cycle, or any other motorized equipment you may own. It is also very important for business owners which specialize in trucking fleets, farming equipment, construction sites, car washes, repair shops, quick lubes, etc.

Once you know what is best for your vehicle (or if you already know what you need) you call the AMSOIL toll free ordering number 1-800-956-5695 and give customer referral number: 5039186. Very important you give this number since it enables you to pick up the products directly at the warehouse. The Phone Ordering hours are as follows: 5AM-3PM M-F PST. (subject to change). The operator will give you a customer order number which you will need when you visit the warehouse to pick up your products.

Jerrold Schiff
Independent AMSOIL Dealer
http://www.oilsyn.com/warehouse.php

Warehouse Locations:
or your order can be drop shipped anywhere in USA or Canada

Anchorage AK, Chicago IL, Columbus OH, Dallas TX,Edmonton Alberta CANADA,
Lancaster PA, Las Vegas NV, Orlando FL, Portland OR, Richmond VA,
Superior WI, Toronto Ontario, CANADA, Wichita KS


keywords: oil, amsoil, synthetic, ship, orlando, motor, transmission, apopka, fl, 32814

Friday, February 24, 2012

AMSOIL Synthetic Motor Oils provide severe service protection for up to 7500 miles or six months.

AMSOIL -- Environment --- http://www.oilfl.com

AMSOIL Synthetic Motor Oils provide severe service protection for up to 7500 miles or six months.

Fewer oil changes means less cost per mile and more convenience for you plus the confidence that

you are doing what is best for your car. Because Nothing protects your engine better and longer

than AMSOIL, the First in Synthetics.
THREE -- Environment

Every time you change your oil you create waste. Used oil, used filters, empty containers. Is

there an alternative?

AMSOIL HAS AN ANSWER.

http://www.oilcfl.com
Jerrold Schiff
Independent AMSOIL Dealer

Inquire about Dealer Opportunities!

AMSOIL -- Convenience --- http://www.oilfl.com

AMSOIL -- Convenience --- http://www.oilfl.com

Every time you change your oil you probably wish you didn't have to. It takes time you don't have

and it's inconvenient. AMSOIL HAS AN ANSWER.

With AMSOIL Synthetic Motor Oil you only change your oil twice a year instead of every 3,000

miles. AMSOIL Synthetic Motor Oils provide long life protection for your car even in severe

service conditions. With AMSOIL you save both time AND money.
TWO -- Savings

Every time you change your oil it costs you time and money.

AMSOIL HAS AN ANSWER.

http://www.oilfl.com
Jerrold Schiff
Independent AMSOIL Dealer

Inquire about Dealer Opportunities!

Convenience Stores & Service Stations, lubricants, nondurable, oil, Oils Lubricating Distributors & Manufacturers, Oils Lubricating Wholesale, Petroleum Services & Equipment, wholesale,
auto, auto parts, automobile, Automobile - Parts & Accessories, automotive, car, cars, nondurable, Oils Lubricating Distributors & Manufacturers, Oils Lubricating Wholesale, Petroleum Services & Equipment, supply store, truck parts, wholesale

Thursday, February 09, 2012

How I joined AMSOIL as an Independent AMOSIL Dealer.

How I joined AMSOIL as an Independent AMOSIL Dealer.

My name is Jerrold Schiff. I’ve been involved with AMSOIL a very short time, and I’ve got to tell you I’m really excited about this company and what they are doing both for the environment and for helping employ a lot of people.

My first encounter with AMSOIL was at a Small Business Networking meeting. That’s where about 20-30 people sit around a huge table and transfer knowledge. You get to do a 30 second commercial about your company, and you get to listen to how other people earn a living.

One fellow, dressed sharply in AMSOIL apparel, stood up tall and talked about how AMSOIL saves you money, saves you time, saves the wear and tear on your car, and saves the environment. Money: because you only change your oil yearly instead of every 3 months. Time: because you don’t have to sit around a lube shop every 3 months. Wear and tear: because synthetic oil runs cleaner and cooler (20%).

Well, that was a few years ago. And I was doing computer repair (removing viruses). And back then, business was very good. In today’s market, people with “bad” computers just buy new ones. And they can’t afford my going rate to have it fixed. That’s why I got into Search Engine Optimization.

So, when a local Independent AMSOIL Dealer called me looking for “Search Engine Marketing”, I looked long and hard into how AMSOIL works. And it does work. The gentleman never did hire me for SEO. Instead, I signed up and became an Independent AMSOIL Dealer. I immediately called up a few of my long time customers and explained the benefits, and asked if they would like to jump on board.

And that’s how I got here today.

From over 20 years of computer programming and 10 more years of computer repair, into selling AMSOIL.

And I am really glad I came on board!

If you’d like to hear more, hear the ins and outs of selling AMSOIL, give me a call. If you are in the Orlando area, let’s meet for coffee.

Jerrold Schiff
Independent AMSOIL Dealer
407-772-2081

Thursday, February 02, 2012

Inquire about Dealer Opportunities! AMSOIL.

Inquire about Dealer Opportunities! AMSOIL.

http://www.oilsyn.com ...
Jerrold Schiff ...
Independent AMSOIL Dealer ...

For more than 25 years AMSOIL Synthetic Motor Oils have provided motorists with long life protection

for their vehicles and reduced waste at the same time.

Our 7500 Mile / Six Month Oil Change gives exceptional performance and value.

Change your thinking, not your oil.


Inquire about Dealer Opportunities! AMSOIL

Saturday, November 12, 2011

HEALTH FAIR in Apopka this Saturday - check it out!

http://connectionsgroups.ning.com/events/event/show?id=2831845%3AEvent%3A110500&xg_source=facebook

WHERE: Dayspring Community Church 2434 Old Dixie Highway, Apopka, FL 32712

HEALTH FAIR in Apopka this Saturday - check it out!
DaySpring HEALTH Fair in Apopka: Sat November 12, 2011 10 am to 2pm
Location: Dayspring Community Church
presented by DAYSPRING COMMUNITY CHURCH free parking, free admittance, free parking,
free admittance free!
Free! FREE! HEALTH FAIR COST: FREE! Free! free!

**Bring canned/boxed goods or consider a cash donation
**More than 50 local vendors present!
Many raffle items (Silent auction, too!)
WHO BENEFITS: Local CHARITIES Apopka Pregnancy Care Center Loaves and Fishes (local food bank)
Nathaniel’s Hope. . .
AND You!!!!
Saturday, Nov. 12th – 10 am to 2 pm

WHERE: Dayspring Community Church 2434 Old Dixie Highway, Apopka, FL 32712
WHY: To educate our community and raise awareness of beneficial health practices
before the Holiday Season

posted by Jerrold schiff http://www.schiffkey.com

Sunday, August 14, 2011

Revised Web Site

Well. I did it. I cleaned up my web site.

Now, on the left, you get to see all the customers I've helped over the years.
Whether it be to fix their computers, or help with their web sites.

On the right is a list of current customers for Search Engine Placement.

Comments are welcome

Revised Web Site

Well. I did it. I cleaned up my web site.

Now, on the left, you get to see all the customers I've helped over the years.
Whether it be to fix their computers, or help with their web sites.

On the right is a list of current customers for Search Engine Placement.

Comments are welcome

Friday, June 24, 2011

Casey Anthony and Unallocated Space

Casey Anthony and Unallocated Space

Within the court trail, experts have testified combing the data within Casey Anthony's (and family) computer(s).

They have been looking for evidence related to the court case. Not surprisingly, they found over 3 years worth of history residing on the hard drive.

How does this affect you and your company?

The new name for criminal and corporate evidence is called "E-Discovery". Investigators will examine all electronic records, be it phone, (land,cell,smart) or computer records. These records exist in at least TWO places. One place is obvious - your local device. The second is on the "carrier" or "server". In other words, they can subpoena the phone company or the internet company for records.

This first part is pretty obvious. There isn't much you can do about the records that are "out there" be it on servers or on the internet (example hotmail and yahoo email is located on the web on company servers and is available with or without your consent).

But you are in control of your computer. There are things you can regularly do to clean up your computer.

Understand first of all that everything that you see on your computer screen comes down as a file, as text, as pictures/graphics and as web pages or emails. It will reside there forever.

To a limited extent, you can clean up your computer using Disk Cleanup and Disk Defragmentor (Microsoft products). You can delete emails and archive them. You can clean up temporary internet files.

But understand that when you delete something - you are deleting the "pointer" to the data - and not the data itself. If someone sends you a letter that does not have your street number, but has your street, the letter can still be delivered (can be, at the discretion of the post office - grin).

Your house still remains there, just the street number is gone! The same is true with data on a computer. The data is sort of like a page with a page number. If you take away the page number, it is hard to find the page - but it is still there for all to see, if they dig for it.

For more info on learning basic skill sets and recommended programs on cleaning your computer, or to schedule basic maintenance for your computer (cleaning and updating, and speeding it up), contact the author.

Jerrold Schiff
Computer Virus Removal
http://www.schiffkey.com

Wednesday, June 08, 2011

Can you sell Search Engine Marketing?

Can you sell Search Engine Marketing?


I need a sales person to get me more business !

You can make as much commission as you like. I charge $495 for three months of Search Engine Placement (Optimization / Marketing). You can up sell this as much as you like. You find the customers. Set your price (Let's say $595) send me ONLY $495 and keep the rest! You are the contact person, and you get to ask the customer for details (his web site, email name, logos, PR material, sales pitch). And I do the rest... I get the company's name out there, all over the internet, legally and professionally

Contact me:
Jerrold
http://www.schiffkey.com

Wednesday, May 04, 2011

Search Engine Placement - What is it - How does it work?

Search Engine Placement
The majority of companies selling "search engine marketing" promise quick results. But that goes against the very nature of advertising.

To quote Jim of Copyfax Orlando. "When you send out flyers, you can set your clock for 3 months. Sure enough, no matter when you date your sale, the calls will always come in 90 days after the flyer is mailed. Is there a reason or logic? No. As Jim said "I've been in the business over 20 years in Orlando, FL. and this is the way companies work!"

How does this affect you and your internet advertising?

Well, companies will sell you Pay Per Click. This is very expensive, and yes, to some extent it works. But, as you well know, advertising is about getting your name out in front of a customer - not once - not twice - but at least three times before they pick up a phone.

That's the technique I employ. Posting your adverts all over the internet. Linking, blogging, tweeting and advertising your company and your current sales flyer. Getting your name in front of the customer. Getting a better ranking from all the search engines (not just google, thank you).

Does this work? You bet it does. Does it take patience and time? Sadly, yes. It takes 3 months (yes, the net works just like snail mail). It works. Your rankings will slowly move up. And as people see your name over and over again, in different and varied web sites all over the net, they get familiar with your name and your product. And that's when they call.....

My technique is labor intensive. It takes time. It needs input from you. But it works! Want to test it? I did a short campaign with "May Mei Garden" - Try this: type in "Apopka Chinese Food" into google and see where this restaurant rates!!!! 2nd web site after pay per click. At a fraction of the price !!!!

If you are interested in getting listed, now is the time.
Prices have been slashed as my company is changing over from home computer repair (Computer Virus Removal) to Search Engine Placement.

Call Jerrold
407-772-2081

Thursday, April 21, 2011

Response: Orlando Sentinel - Cape for Jobs

http://www.orlandosentinel.com/news/opinion/os-ed-abortion-letters-042111-20110420,0,4356288.story


Caped crusaders are commended

Workforce Central Florida's cape crusade is brilliant. And I am shocked at the lack of business savvy the Orlando Sentinel has shown in belittling its efforts ("Super lunacy," Tuesday).

Please send Sentinel reporters to the mayor's job fairs, which are held every two months. They will see 5,000 people or more lining up, and getting turned down, for the pitifully few jobs that are paying $8 to $11 an hour. These people — many were business executives with high-paying jobs — are walking away with their hopes dashed. But they do get a free pen for talking to an overwhelmed human-resource recruiter.

I do not mean to compare a cape to a pen. Look at the total costs of initializing the cape program, the research, the computer programming on the agency's website and the publicity.

Now, think about the number of people underemployed or out of work and those who have given up or simply have run out of benefits and are not being counted. Workforce Orlando should be commended for its efforts.

Jerrold Schiff Apopka

http://www.schiffkey.com

Response to Orlando Sentinel "Cape for Jobs"

http://www.orlandosentinel.com/news/opinion/os-ed-abortion-letters-042111-20110420,0,4356288.story


Caped crusaders are commended

Workforce Central Florida's cape crusade is brilliant. And I am shocked at the lack of business savvy the Orlando Sentinel has shown in belittling its efforts ("Super lunacy," Tuesday).

Please send Sentinel reporters to the mayor's job fairs, which are held every two months. They will see 5,000 people or more lining up, and getting turned down, for the pitifully few jobs that are paying $8 to $11 an hour. These people — many were business executives with high-paying jobs — are walking away with their hopes dashed. But they do get a free pen for talking to an overwhelmed human-resource recruiter.

I do not mean to compare a cape to a pen. Look at the total costs of initializing the cape program, the research, the computer programming on the agency's website and the publicity.

Now, think about the number of people underemployed or out of work and those who have given up or simply have run out of benefits and are not being counted. Workforce Orlando should be commended for its efforts.

Jerrold Schiff Apopka

http://www.schiffkey.com

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